

Infused with humor and informed by his deep understanding of linguistics, Pinker’s book dives into why our writing can be lackluster and offers actionable advice to improve its clarity and impact. Pinker is known for his fascinating insights on language and the human mind and penned a modern-day Strunk & White with his book, The Sense of Style. Allow time between writing and editing, so you can approach your own work with fresh eyes.Have someone from the intended audience read your work and provide feedback.Assume that readers know less about the topic than you do, but are still intelligent and sophisticated.Use concrete nouns and refer to tangible things instead of abstractions.To improve writing, Cognitive psychologist Steven Pinker suggests several strategies:

When we know a lot about a topic, it can be difficult to write about it in a way that makes sense to the layperson.
